{"id":24387,"date":"2024-11-27T10:00:10","date_gmt":"2024-11-27T01:00:10","guid":{"rendered":"https:\/\/www.spiceworks.co.jp\/blog\/?p=24387"},"modified":"2024-11-27T10:37:06","modified_gmt":"2024-11-27T01:37:06","slug":"2024%e5%b9%b45%e6%9c%88-google-%e6%a4%9c%e7%b4%a2%e3%82%a2%e3%83%ab%e3%82%b4%e3%83%aa%e3%82%ba%e3%83%a0%e6%bc%8f%e6%b4%a9%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b6seo%e5%af%be%e7%ad%9610%e7%82%b9-web002","status":"publish","type":"post","link":"https:\/\/www.spiceworks.co.jp\/blog\/?p=24387","title":{"rendered":"\u6f0f\u6d29\u3057\u305f Google \u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304b\u3089\u5b66\u3076SEO\u5bfe\u7b5610\u70b9 (web#002)"},"content":{"rendered":"
\"2024\u5e745\u6708Google\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u6f0f\u6d29\u304b\u3089\u5b66\u3076SEO\u5bfe\u7b5610\u9078\"<\/a>

Secrets from the Algorithm: Google Search\u2019s Internal Engineering Documentation Has Leaked<\/a> (Mike King) \u3088\u308a\u753b\u50cf\u3092\u5f15\u7528<\/p><\/div>\n

2024\u5e745\u6708\u306b Google \u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u6f0f\u6d29\u3057\u307e\u3057\u305f\u3002
\nGoogle \u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u6975\u79d8\u60c5\u5831\u3067\u3001\u3053\u306e\u56db\u534a\u4e16\u7d00\u3001\u3053\u308c\u307b\u3069\u5927\u898f\u6a21\u3067\u8a73\u7d30\u306a\u60c5\u5831\u6f0f\u6d29\u304c\u5831\u544a\u3055\u308c\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u6f0f\u6d29\u3057\u305f\u60c5\u5831\u306e\u6982\u8981\u3001\u6f0f\u6d29\u306e\u7d4c\u7def\u3001\u6f0f\u6d29\u3057\u305f\u5185\u5bb9\u304b\u3089\u63a8\u6e2c\u3067\u304d\u308b\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5185\u5bb9\u3068\u3001SEO\u5bfe\u7b56\u3068\u3057\u3066\u5b9f\u65bd\u3059\u3079\u304d\u3068\u601d\u308f\u308c\u308b\u65bd\u7b56\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u4eca\u307e\u3067 Google \u62c5\u5f53\u8005\u304c\u516c\u8868\u3057\u3066\u304d\u305f\u5185\u5bb9\u3068\u306f\u7570\u306a\u308b\u90e8\u5206\u3082\u3042\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084 SEO \u3054\u62c5\u5f53\u8005\u306b\u306f\u53c2\u8003\u306b\u306a\u308b\u90e8\u5206\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u3010 \u76ee\u6b21 \u3011<\/h2>\n
    \n
  1. \u30ea\u30fc\u30af\u3057\u305f\u60c5\u5831\u306e\u6982\u8981<\/a><\/li>\n
  2. Google \u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u30ea\u30fc\u30af\u3057\u305f\u7d4c\u7def<\/a><\/li>\n
  3. \u30ea\u30fc\u30af\u3057\u305f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3068 Google \u516c\u5f0f\u58f0\u660e\u3068\u306e\u5dee\u7570<\/a><\/li>\n
  4. \u30ea\u30fc\u30af\u2460\uff1a\u8457\u8005\u306e\u91cd\u8981\u6027<\/a><\/li>\n
  5. \u30ea\u30fc\u30af\u2461\uff1a\u30c9\u30e1\u30a4\u30f3\u30d1\u30ef\u30fc\u306e\u5b58\u5728<\/a><\/li>\n
  6. \u30ea\u30fc\u30af\u2462\uff1a\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u30af\u30ea\u30c3\u30af\u6570\u3092\u53cd\u6620<\/a><\/li>\n
  7. \u30ea\u30fc\u30af\u2463\uff1a\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\u306e\u5b58\u5728<\/a><\/li>\n
  8. \u30ea\u30fc\u30af\u2464\uff1a\u30e9\u30f3\u30ad\u30f3\u30b0\u306b Chrome \u30c7\u30fc\u30bf<\/a><\/li>\n
  9. \u30ea\u30fc\u30af\u2465\uff1a\u518d\u30e9\u30f3\u30ad\u30f3\u30b0\uff08TWIDDLERS\uff09<\/a><\/li>\n
  10. \u30ea\u30fc\u30af\u2466\uff1a\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u306e\u91cd\u8981\u6027<\/a><\/li>\n
  11. \u30ea\u30fc\u30af\u2467\uff1a\u65e5\u4ed8\u306e\u91cd\u8981\u6027<\/a><\/li>\n
  12. \u30ea\u30fc\u30af\u2468\uff1aSite embeddings<\/a><\/li>\n
  13. \u30ea\u30fc\u30af\u2469\uff1a\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u306e\u533a\u5225<\/a><\/li>\n
  14. \u3055\u3089\u306b\u8a73\u3057\u3044\u30ea\u30fc\u30af\u5185\u5bb9<\/a><\/li>\n
  15. SEO \u3068 UX \u304c\u7dca\u5bc6\u306b\u9023\u643a\u3059\u308b\u5fc5\u8981\u6027<\/a><\/li>\n
  16. Navboost \u306e\u91cd\u8981\u6027<\/a><\/li>\n
  17. \u307e\u3068\u3081\u3068\u305d\u306e\u5f8c\u306e\u5c55\u958b<\/a><\/li>\n<\/ol>\n

    \u3000<\/span><\/p>\n

     <\/p>\n

    \u30ea\u30fc\u30af\u3057\u305f\u60c5\u5831\u306e\u6982\u8981<\/h2>\n

    \u4eca\u56de\u306e\u30ea\u30fc\u30af\u5185\u5bb9\u3092\u7cbe\u67fb\u3057\u305f Rand Fishkin<\/a> \uff08\u4ee5\u4e0b\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\uff09\u6c0f\u3068 Mike King<\/a> \uff08\u4ee5\u4e0b\u30ad\u30f3\u30b0\uff09\u6c0f\u306b\u3088\u308b\u3068\u3001\u6f0f\u6d29\u3057\u305f\u60c5\u5831\u306f\u3001<\/p>\n

    \u30fb2,596\u306e\u30e2\u30b8\u30e5\u30fc\u30eb<\/span><\/p>\n

    \u3068<\/p>\n

    \u30fb14,014\u306eAPI\u6a5f\u80fd<\/span><\/p>\n

    \u304c\u3042\u308b\u3001<\/p>\n

    2,500\u30da\u30fc\u30b8\u4ee5\u4e0a\u306eAPI\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/span><\/p>\n

    \u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

    \u3053\u306e\u30ea\u30fc\u30af\u60c5\u5831\u3092\u8a18\u4e8b\u306b\u3057\u305f\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u6c0f\u304c\u3001\u5f7c\u306e\u77e5\u4eba\u306e\u5143\u30b0\u30fc\u30b0\u30eb\u793e\u54e1\u306b\u3053\u306e\u60c5\u5831\u306e\u5229\u7528\u7528\u9014\u3092\u78ba\u8a8d\u3057\u305f\u3068\u3053\u308d\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u643a\u308f\u308b\u4eba\u3005\u304c\u3001\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u8981\u7d20\u306b\u6163\u308c\u308b\u306e\u3092\u52a9\u3051\u308b\u305f\u3081\u306b\u3001\u69d8\u3005\u306aAPI\u5c5e\u6027\u3084\u30e2\u30b8\u30e5\u30fc\u30eb\u3092\u8aac\u660e\u3057\u305f\u3082\u306e\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n

    \u307e\u305f\u3053\u3061\u3089\u306e\u52d5\u753b<\/a>\u3067\u30ad\u30f3\u30b0\u6c0f\u304c\u8a00\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u3053\u306e\u60c5\u5831\u306f\u300c\u6750\u6599\u3067\u3042\u3063\u3066\u30ec\u30b7\u30d4\u3067\u306f\u306a\u3044\u3002\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

    \u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u6c0f\u306e\u8a00\u8449\u3067\u3044\u3046\u3068\u3001\u300c\u3053\u308c\u306f\u30b0\u30fc\u30b0\u30eb\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30c1\u30fc\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u306b\u5bfe\u3059\u308b\u6307\u793a\u66f8\u3060\u3068\u8003\u3048\u3066\u307b\u3057\u3044\u3002\u56f3\u66f8\u9928\u306e\u8535\u66f8\u76ee\u9332\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u30ab\u30fc\u30c9\u30ab\u30bf\u30ed\u30b0\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3002\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

    \u30ad\u30f3\u30b0\u6c0f\u3082\u3001\u30b5\u30de\u30ea\u30fc\u306e\u591a\u304f\u306f\u300c\u8ffd\u52a0\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b Google \u306e\u4f01\u696d\u30a4\u30f3\u30c8\u30e9\u30cd\u30c3\u30c8\u4e0a\u306e URL \u3067\u3042\u308b Go \u30ea\u30f3\u30af\u3092\u53c2\u7167\u3057\u3066\u304a\u308a\u3001\u305d\u3053\u306f\u81ea\u5206\u3067\u89e3\u91c8\u3059\u308b\u3057\u304b\u306a\u3044\u300d\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

    Unfortunately, many of the summaries reference Go links, which are URLs on Google\u2019s corporate intranet, that offer additional details for different aspects of the system. Without the right Google credentials to login and view these pages (which would almost certainly require being a current Googler on the Search team), we are left to our own devices to interpret.
    \n    Secrets from the Algorithm: Google Search\u2019s Internal Engineering Documentation Has Leaked<\/a> (Mike King)<\/em><\/p><\/blockquote>\n

    \u307e\u305f\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6ce8\u610f\u70b9\u304c\u4ed8\u3051\u52a0\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u30fb\u305d\u308c\u305e\u308c\u306e\u6a5f\u80fd\u306e\u91cd\u307f\u4ed8\u3051\u306f\u4e0d\u660e
    \n\u30fb\u3059\u3079\u3066\u306e\u6a5f\u80fd\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u3068\u306f\u9650\u3089\u306a\u3044
    \n\u30fb\u30a4\u30f3\u30c8\u30e9\u30cd\u30c3\u30c8\u4e0a\u306e\u8ffd\u52a0\u60c5\u5831\u307e\u3067\u306f\u542b\u307e\u308c\u306a\u3044
    \n\u30fb\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u76ee\u7684\u306e\u307f\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b
    \n\u30fb\u3053\u308c\u3089\u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u304c\u6700\u65b0\u7248\u3067\u3042\u308b\u304b\u306e\u78ba\u8a3c\u306f\u306a\u3044<\/p>\n

    \u3068\u306f\u3044\u3048\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u306f\u300c\u3082\u306f\u3084\u4f7f\u7528\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u300d\u3084\u300c\u975e\u63a8\u5968\u3067\u3082\u306f\u3084\u4f7f\u3046\u3079\u304d\u3067\u306f\u306a\u3044\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u6ce8\u8a18\u304c\u3042\u308a\u3001\u3053\u308c\u306b\u3064\u3044\u3066\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u6c0f\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a00\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u30fb\u3053\u306e\u3053\u3068\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u8a73\u7d30\u304c\u8a18\u3055\u308c\u3066\u3044\u306a\u3044\u3082\u306e\u304c\u30012024\u5e743\u6708\u306e\u30ea\u30fc\u30af\u6642\u70b9\u3067\u306f\u307e\u3060\u73fe\u5f79\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u305f\u3053\u3068\u3092\u5f37\u304f\u793a\u5506\u3057\u3066\u3044\u308b\u3002<\/p>\n

    \u30fb\u5408\u7406\u7684\u306a\u8aad\u8005\u3067\u3042\u308c\u3070\u3001\u3053\u306e\u6587\u66f8\u306f\u6628\u590f\u306e\u6642\u70b9\u3067\u6700\u65b0\u306e\u3082\u306e\u3067\u3042\u308a\uff082023\u5e74\u3084\u305d\u308c\u4ee5\u524d\u30012005\u5e74\u307e\u3067\u3055\u304b\u306e\u307c\u3063\u305f\u4ed6\u306e\u5909\u66f4\u306b\u95a2\u3059\u308b\u8a00\u53ca\u3082\u3042\u308b\uff09\u3001\u304a\u305d\u3089\u304f2024\u5e743\u6708\u306e\u958b\u793a\u65e5\u6642\u70b9\u3067\u3082\u6700\u65b0\u306e\u3082\u306e\u3067\u3042\u3063\u305f\u3068\u7d50\u8ad6\u3065\u3051\u308b\u3060\u308d\u3046\u3002<\/p>\n

    However, there are references in the documentation to deprecated features and specific notes on others indicating they should no longer be used. That strongly suggests those not ma<\/em><\/p>\n

    A reasonable reader would conclude that the documentation was up-to-date as of last summer (references to other changes in 2023 and earlier years, all the way back to 2005, are also present), and possibly even up-to-date as of the March 2024 date of disclosure.
    \n    An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them<\/a> (Rand Fishkin)<\/p><\/blockquote>\n

    \u3000<\/span><\/p>\n

     <\/p>\n

    Google \u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u30ea\u30fc\u30af\u3057\u305f\u7d4c\u7def<\/h2>\n

    \u3053\u308c\u3089\u306e\u60c5\u5831\u306f2024\u5e743\u670827\u65e5\u306bGitHub\u306b\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3055\u308c\u30012024\u5e745\u67087\u65e5\u307e\u3067\u524a\u9664\u3055\u308c\u305a\u306b\u3044\u307e\u3057\u305f\u3002<\/p>\n

    5\u67085\u65e5\uff08\u65e5\uff09\u3001\u8457\u540d\u306a\u5143SEO\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u73fe\u5728\u306f SparkToro \u3068 Snackbar Studio \u3092\u7d4c\u55b6\u3059\u308b\u30d5\u30a3\u30c3\u30b7\u30e5\u30ad\u30f3\u6c0f\u306e\u3082\u3068\u306b\u3001\u3042\u308b\u4eba\u7269\u304b\u3089\u300c\u30b0\u30fc\u30b0\u30eb\u306e\u691c\u7d22\u90e8\u9580\u5185\u90e8\u304b\u3089\u5927\u91cf\u306b\u6d41\u51fa\u3057\u305fAPI\u6587\u66f8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u300d\u3068\u306e\u9023\u7d61\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n

    \u9023\u7d61\u3092\u3057\u305f\u4eba\u7269\u306f\u3001SEO\u306e\u5b9f\u8df5\u8005\u3067\u3042\u308a\u3001EA Eagle Digital \u306e\u5275\u8a2d\u8005\u3067\u3042\u308b Erfan Azimi \uff08\u4ee5\u4e0b\u30a2\u30b8\u30df\uff09\u6c0f\u3067\u3001\u306e\u3061\u306b\u81ea\u8eab\u306e\u8eab\u5143\u3092\u516c\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n

    \n
    \n
    \n
    <\/div>\n

    \t\t\t